The evolution of markets is something all businesses must prepare for especially if the field is rapidly changing such as the technology sector. When it was made known that two undersea cable projects were good to go with heavy capitalization from different consortia, the market hummed in anticipation of the possibilities more so after the “overnight” success stories of silicon valley based garage startups that quickly picked up venture capital funding with obscene valuations with some getting to the holy grail that is an IPO, making headlines.

Nowhere else was the fever highest than in the mobile sector where the old song that is Mpesa gave us global recognition, igniting dreams to the next big thing that would be really Kenyan, drawing to the fact that Kenya only provided an excellent test bed with a most peculiar breed of consumer, leading to worldwide acclaim of the now almost ubiquitous mobile money service.  Continue Reading…


To generate revenue through online and mobile sales channel. Direct and indirect sales, new business and retention as well as online customer care.


Exceed weekly, monthly, quarterly revenue goals using methods such as cold calling, networking, exploring existing relationships, meetings with decision makers and key influencers etc. Industry expert in online and mobile media in order to educate decision makers and build rapport. Through researching the digital media industry and keeping up on the latest trends, you should always be up to date on relevant topics to help break down barriers and close your sales. Responsible for creating persuasive presentations and overcoming objections.   New and creative ideas on how to grow exponentially.

  • Detail oriented and able to follow processes from start to finish, such as collecting potential advertiser info, signed contracts etc. and moving them through the appropriate channels
  • To execute online and mobile sales activities and sell Royal Media digital media solutions to clients and achieve the set sales targets
  • To identify sales opportunities among clients and make use of upcoming business opportunities among the clients.
  • Understand emerging trends in online and mobile sales, customer needs and feedback
  • Generate and present concepts as well as collect and process online and mobile media orders so as to achieve set sales targets i.e. weekly, monthly, quarterly, semi-annually or annually
  • Renewal and expeditious follow up on issues to ensure customer retention
  • Ensure accurate and timely capture of all information regarding clients and daily progress reporting to Digital Sales Manager
  • To answer and clarify client queries and follow through to ensure client satisfaction
  • To monitor and support distribution channels by coordinating visits, and preparing regular progress reports on their performance


  • Degree in Sales and Marketing, Public Relations or any other related courses
  • At least 2 years in online and mobile media sales or any other related field


  • Ability to speak/understand clearly in English/Kiswahili language
  • Excellent writing and computer skills
  • Good negotiation skills
  • Good communication skills
  • Excellent presentation skills
  • Passionate about sales

Please send your application to: closing date will be Friday 19thDecember 2014. Only shortlisted candidates will be contacted.

We are seeking to recruit a highly qualified person for the above position.  In this position, you will work in a media products based, service-oriented web and mobile design team that supports revenue generating business needs by developing and managing in-house mobile apps and interactive elements for mobile web presence and mobile delivery. Many of the web applications developed will automate external business processes or provide relevant content to end users. The MAA to make the next leap believes in creating apps & platforms that can make a difference and as a key contributor to that. You are passionate about creating cool apps for the leading platforms –Windows, Android & iOS, that is – and love to work in a fast-paced product team.

The MAA’s Role will include the following:-

Work closely together with the other developers (backend, frontend & apps), product management and designers alike to create stunning apps

  • Work on various projects related to digital mobile media
  • Work closely together with product management, designers and your peers to create and manage awesome products
  • Create quality apps and know how to talk to back-end systems
  • Working on apps that integrate audio, video, data communications and integration with other services’ APIs
  • Write well-designed and reusable code for multiple devices and screen resolutions. Well-sliced & diced code

 Skills and Personal Attributes


  • HTML5/Mobile development
  • Knowledge of working with InteliJ IDEA IDE
  • SOAP, REST/RESTFul Web Services
  • Java
  • JSP/JavaScript
  • SourceTree/GIT for version control, understanding of managing branching
  • Bootstrap 3
  • AngularJS Framework or similar
  • DevOps Tools like NodeJS, Yeoman, Karma, etc
  • AJAX, XML/Messaging
  • JQuery
  • Linux/shell scripting, Oracle development exposure
  • Excellent written and verbal communication skills
  • Solid organizational skills including attention to detail and multi-tasking skills
  • Strong analytics and problem solving skills
  • Experience in the development and implementation of standards, procedures and guidelines to support operational processes
  • Self-motivated with the ability to prioritize, meet deadlines and manage changing priorities
  • Proven ability to be flexible and work hard, both independently and in a team environment, in a high pressure environment with changing priorities
  • Experience with large transformational initiatives impacting the regional
  • Experience with integration between time systems processes and platforms
  • Experience working in a fast-paced environment with a high level of energy

 Academic and professional experience

Bachelor’s degree from an accredited college in Computer Engineering, Electrical Engineer, Computer Science or related discipline, or equivalent experience/combined education, with 5 years of professional experience.

 Please send your application to: closing date will be Friday 19thDecember 2014. Only shortlisted candidates will be contacted.

Position roles and responsibilities

The DSM will be a technology minded online and mobile sales manager tasked with the responsibility to maximize revenue across the online and mobile networks.  Will work with the Assistant Director Digital to set sales strategy and drive revenue.  The DSM is a visionary who can move seamlessly between the technical and business environment and form productive partnerships with technical and creative leaders in digital media. The head of section will manage a sales budget and will be compensated based on hitting revenue targets.

  • Under direction from Assistant Director (AD) Digital coordinate with Digital Content Manager, Digital Product Manager and other business areas to develop the vision for the Digital Division as a business and technology leader in the region using industry and technology trends, peer company learning, consultant insights, etc.
  • Ideal candidates will have an understanding of digital online and mobile advertising
  • Have a proven track record of partnering with content, product, and technology to develop and sell unique and innovative online and mobile ad campaigns
  • Partner with content managers, editors, designers, developers and other staff to ensure digital platforms meet both audience and client needs
  • Should be able to demonstrate a keen understanding of the nuances of the dynamic digital media sales environment
  • Track performance against goals using robust web and mobile analytics
  • Work with AD to help execute sales strategy while supporting overall business plan for division
  • Manage, cultivate and mentor team members
  • Develop digital sales strategies which will integrate with all media channels to deliver measurable results for clients
  • Help strategize, design and support new business efforts
  • Collate and compile periodic market and competitor intelligence reports
  • Plan and execute all Web, Mobile, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Accountable for social media strategy across all current social platforms (Facebook, Blogs, Instagram, Twitter…)
  • Conceive, create and execute innovative online and mobile media marketing programs
  • Identify and develop integrated partnership / sponsorship strategies to meet revenue goals
  • Develop strong relationships with sponsors, vendors and technologists (both internal and external)
  • Establish financial modelling: Monthly P&L updates and quarterly forecasting.
  • Track and analyse sales with daily/weekly/monthly reports and drive plans to improve key business metrics
  • Successfully drive key initiatives through collaboration on online and mobile apps development with Digital Product Manager and Digital Content Manager
  • Leverage social networking and customer relationship management tools

 Academic qualifications, experience and other attributes

  • Bachelor’s or Masters degree in Marketing or equivalent professional experience in Media and Digital Sales is preferred.
  • 5 years sales management experience, with 2 years in mobile media
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and data-driven thinking
  • An entrepreneurial spirit with demonstrated business acumen with a clear ability to deliver desired results.
  • Leadership and managerial skills to lead a sizeable team and nurture and retain talent while managing performance for corporate and team growth.
  • Understanding of responsive design, mobile web solutions and mobile apps
  • Enthusiasm for working in collaborative, cross-functional teams
  • Outstanding communication skills, including the ability to translate user and business needs into clearly defined requirements and explain them to sales team
  • Analytical mindset, including the ability to identify and track relevant metrics
  • Willingness to innovate, explore new ideas and acquire new skills
  • Drive, determination, attention to detail and commitment to excellence
  • Keen interest in Technology and Media Industry
  • Self-starter able to work in a fast paced, changing environment
  • Strong experience in media industry is a plus
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Strong analytical skills and data-driven thinking
  • Excellent written and verbal communication skills
  • Forward-thinking and highly collaborative
  • Experience managing projects on top of monitoring social APIs
  • Contacts and well developed relationships across relevant online and mobile media channels

 Please send your application to: closing date will be Friday 19thDecember 2014. Only shortlisted candidates will be contacted.

Traditional media as we know, is being disrupted and this move had been seen and known to come, with the curious wonder being why the incumbents are taking their time to mitigate the onslaught. Only last month did Facebook, currently the world’s largest social network announce its work on a newspaper type product build atop its news feed feature with a deep understanding of what its users like, respond to and the social graph that we continue to feed daily via the numerous tools Mark Zuckerberg and team have churned out. If this move by the social media giant will not trigger action from the incumbents, then surely their time has come.  Continue Reading…

There are many things that a technology revolution will help us achieve and the benefits will have us looking behind, trying to imagine how we made do with what is now or what will become a defacto part of each and everyday life. We have seen technology change lives in; agriculture – allowing for higher output per square meter under management using scientific methods, in healthcare – enabling access to pre and post natal services to mothers, thereby reducing child mortality rates, in financial services – throwing the net of financial inclusion wide restoring dignity to many by way of access to credit, in governance – through tracking of activity at the August house driving accountability, through open data that reveals insights that have driven interventions where once only guesswork and gut feel prevailed among other benefits that make life that much easier. Continue Reading…

Big transformational projects are seldom conceptualized or actualized by a single entity. Vision 2030 and the current government’s digital manifesto are indeed transformational and require the orchestration of multiple partners from different sectors and agendas, which can easily create an environment for a lot of talk and no action. Headline projects have been identified, private public partnerships forged and project plans laid out with some already well underway.  Continue Reading…

The Chief Information Officer and the Chief Marketing Officer are arguably the most important resources in a business seeing as they are tasked with the last mile that is critical to the survival of any enterprise which is consistently moving product or service. In my interactions with many of these executives from different big budget enterprises, I have noticed an inward facing focus that in my opinion is skewed leading to higher operating costs. At the core of this “misplaced” focus is the assumed ownership of the customer and many times an uneasy silence will meet the question, “Whose customer is it anyway?” Continue Reading…

Over-the-top content platforms (OTT) such as WhatsApp, We Chat, Mxit, Viber, Line, Skype, Facebook Messenger and a host of others have over recent years taken a big bite from mobile network operator revenues globally. At last count the number of on-device installations topped 2 billion; and even when watered down by the fact that one device may hold two or more active accounts on these platforms, that figure still accounts for a projected $ 14 billion negative impact on operator revenue this year as released in Juniper Research report in late October 2014. Continue Reading…

The 4D’s of Big Data

November 6, 2014 — Leave a comment

Big data is nothing new only that recent years have given it prominence and focus pegged on the need to achieve competitive advantage and service efficiency. At its very basic state volume is not definitive of inherent value and more or bigger is not necessarily better. There are other characteristics of data that must be part of the big data orchestra to create harmony. Continue Reading…

The startup scene in Kenya has entered another phase in its path to maturity pegged mostly on lessons learned over the past few years. Everyone in the ecosystem is seen to be adapting and positioning as future opportunities start coming into focus and reality sets in.

Entrepreneurs getting into the game now are fully aware of the full bodied propositions that they must present to discerning consumers; after all the best source of capital is a paying and hopefully returning customer. The pools of easy money hitherto available from clueless angel investors eager to get piece of the action and a plethora of hackathons that celebrated our kindergarten steps have dried out. Teams with solid ideas now have to deliberately court sources of capital and spend time aligning with their chosen publics as they continue to build and roll-out their services.  Continue Reading…

Many of the masterplans presented by the digital government, whether carried forward from previous regimes or structured as part of election manifestos have information technology or knowledge sharing as a key component.  Since they are likely to take more than two political cycles to realize, the frameworks for success must be solidly in place to avert personality driven projects and ensure continuity regardless of the leadership in place.

There must be buy-in from all top offices to ensure collaboration and distribution of opportunity among the mix of local and international vendors critical to the realization of all projects. We must not lose sight of the critical balance needed between partners and should continually refine constitutional provisions to accommodate the dynamism involved. Continue Reading…

Every business must have a game plan to ride the wave of consumer demand and spontaneous spending driven by the festive season. This demand occurs in two bursts, the first ripples can already be felt by the discerning business owners and marketers, and the second wave is the back to school / back to work swing, a depressing but necessary reality . Several factors make it an imperative to have the right tools and campaigns live or ready to go live at least sixty days before the peak times;

  1. Schools are closed making for a larger audience to interact with (children hold a great sway in the spending patterns of their parents)
  2. Annual bonus remittances to the lucky few :-) (for some this is always viewed as money to burn)
  3. A general dropping of the guard on spending, after all the new year comes with its own blessings right?

I will talk through 3 dead-simple technology supported channels that you can use to drive foot or click traffic.

Continue Reading…

Jack Ma, the founder and chairman of Alibaba – China’s largest e-commerce business is now worth approximately $ 25 billion after an epic IPO in the US whose current market capitalization puts them above Amazon and Facebook; numbers that many technology entrepreneurs dream of. Every milestone that a globally visible technology company and often flamboyant CEO hit, seeds the ambitions of thousands of techprenuers across the world. This is all well and good save for the fact that a large percentage of those inspired focus on the podium and not the race or journey. Continue Reading…

It is always fun to sit and watch industries morph as technology becomes cheaper or regulation changes lowering the barriers to entry. The latest dance to pique my interest has been that of mobile juggernaut Safaricom and their banking sector peer Equity bank. Regulatory changes have not been kind to Safaricom in many respects; their first line competition has been busy pushing for the opening up of their agency network, which pundits have often cited as their biggest strength and now new players by way of recently licensed mobile virtual network operators are angling for a piece of the current telecoms pie. Continue Reading…