3 Comments

  1. I think you are saying something very useful and important here, Mbugua, but I got lost right about here: “Every interaction must lead to a traction that has a direct positive correlation to the bottom line beyond brand building.” Either you started talking jargon or I need to read more about this area. Or perhaps it’s the passive voice…

  2. You’re right about VCs throwing money after models that haven’t been proved to work, but only time will tell especially if the companies have a long-term strategy. Right now, it might seem like they’re just throwing cash around but maybe they have a solid plan. So let’s wait and see. I feel like your post could be longer!

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