Social media and web 2.0 have resulted in a flood of information and local brands have had no way to track or measure their presence. Brand managers are clueless and really really need help. I had in the past checked out an open source initiative…code name Tattler that offered an open source topic monitoring tool for today’s Web. What Tattler does is that it finds and aggregates content from the Web on the topics you want, using semantic Web technologies, it mines news, websites, blogs, multimedia sites, and other social media like Twitter, to find mentions of the issues most relevant to a journalist, researcher, advocate or communications professional. It rides of Drupal by the way:-) not too fond of it
Closer to home though, is the launch of a new platform from the team that brought Ushahidi to the world…sounds like copy for a trailer Swift River. Apart from the fact that the first app riding off Swift River – Sweeper App looks gorgeous, the platform addresses the need for an “easy” to set up and self managed platform, that sorts me out quite beautifully. I also like the fact that right off the gun, there is an obvious business model to it, though the pricing etc is yet to be put up. There’s no guessing what am going to deploy…!
From the horses mouth, SwiftRiver is a free and open source platform that helps people make sense of a lot of information in a short amount of time. The SwiftRiver platform was born out of the need to understand and act upon a wave of massive amounts of crisis data that tends to overwhelm in the first 24 hours of a disaster. Since then, there has been a great deal of interest in this tool for other industries, such as news rooms and brand monitoring groups.In practice, SwiftRiver enables the filtering and verification of real-time data from channels such as Twitter, SMS, Email and RSS feeds. This free tool is especially useful for organizations who need to sort their data by authority and accuracy, as opposed to popularity. These organizations include the media, emergency response groups, election monitors and more. This might include journalists and other media institutions, emergency response groups, election monitors and more.
The SwiftRiver platform offers organizations an easy way to combine natural language/artificial intelligence process, data-mining for SMS and Twitter, and verification algorithms for different sources of information. Swift’s user-friendly dashboard means that users need not be experts in artificial intelligence or algorithms to aggregate and validate information. The intuitive dashboard allows users to easily manage sources of information they wish to triangulate, such as email, Twitter, SMS and RSS feeds from the web.