We are smack in the middle of what is the world’s peak consumer spending season, and many are still rattling their minds on what to get their loved ones, or business associates. Technology does not fall short on options with a slew of new or upgraded product releases having headlined throughout the year. The trick however is to seek out items that have everyday use and would add real value to the party being gifted, more so if the recipient is a business associate, a potential partner or client.
Tasked by my team with figuring out what we would be gifting this year, I made a short list of some of my favorite tech things, with two key factors guiding my choices. First, business intelligence and big data form the backbone of decision making and many business executives appreciate having actionable insights. Second, the busy lifestyles of many executives have them pressed for personal time, with the need for entertainment or downtime ranking highly on many wish lists.
Fitness and activity trackers are first on my list; not the fancy and shiny devices that many phone manufacturers; Google, Samsung and Apple have built and bundle with mobile device sales, but more of the dedicated devices that started out earlier on and built a community of users around them. The Fitbit and Jawbone range of products are sure to strike a chord; both functional and fun, especially when connected to their online platforms that allow for users to track progress and compare stats with others making for addictive use.
On the entertainment front, locally we are still stuck with cable tv and you will agree with me that some of the premium subscriptions do not deliver full value from the simple fact that as a busy executive your time is governed by your work calendar and not the running program schedules, which are a pain to monitor. The one constant for most of those in my network is the availability of descent connectivity at home; therefore the second batch of items in my gift basket would be the Google Chromecast or an Amazon Fire TV Stick, a subscription to Media Hint and a premium Hulu or Netflix package to boot. Plans on Hulu and Netflix start at $7.99 per month, with an annual subscription having a smaller dent on the corporate wallet than that limited edition premium single malt whisky that features in many c-level gift baskets.
That sums up my holiday gift guide that goes beyond the vain or the expected that will hopefully pay dividends once the novelty and largesse of the season wears off and we are back to business as usual.