Recognizing that many development companies may not have specialized marketing people or the resources to conduct formal research,Safaricom, Airtel, Orange and Yu can help fill this gap by opening up access to their customer base to encourage co-creation and testing with real end users, free of charge.
That said, developers need to figure out how to make their applications stand out from the crowd. Giving your app away for free doesnt mean a damn thing and won’t hack long term. This is business…at least I want to make some chingching. If there is no emotional or financial bond between your application and the user…then your sunk even if you were to pay guys to use your app 🙁
Key to ensuring your app will appeal to consumers is working directly with your intended audience at an early stage. Why waste time and effort if you don’t have an understanding of the following critical questions:
- Which features will make a difference to people?
- What is your addressable market?
- How much are people prepared to pay you for your trouble, if anything?
Whats the point in working on a closet killer application that is not so killer once you go to market coz you essentially build a product for yourself? #sadbuttrue
Maybe a mobile subscriber volunteer initiative that would see developers get access to real world users to test their apps. The feedback would be vital to the creation of sticky mobile utilities.