- Platform to enable Wireless Application Service Providers (WASPs) to deliver messaging services and bulk messages to Airtel subscribers in the continent
- Services to be rolled out in phases throughout Africa within the next six months
Mahindra Comviva, the global leader in providing mobility solutions, announced that it has partnered with Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, to deploy its enterprise communications platform in 16 countries across Africa.
The enterprise communications platform will enable Airtel to provide a single platform that will empower ‘Wireless Application Service Providers’ (WASPs) in the region to address the messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers. Banks can send transaction information to their customers; similarly retailers can send promotional information to their customers. The platform, once deployed in the proposed countries, will enable the delivery of messages to the target segment over popular channels like SMS and USSD. This service will be rolled out in phases throughout Africa within the next six months.
Commenting on the partnership, Patrick Allainguillaume, Global Market Unit Head, Mahindra Comviva said, “We are excited to be partnering with Airtel to deliver our enterprise communications platform. This serves an opportunity for Wireless Application Service Providers in Africa to deliver targeted messages to mobile subscribers in the region, ensuring improved overall management of campaign delivery. This partnership underlines our focus on forging stronger relationship with Bharti Airtel, given our global experience and capability to deliver market-proven, carrier-grade solutions quickly and cost effectively.”
Speaking on the partnership, Andre Beyers, Chief Marketing officer, Airtel Africa said, “We are delighted to partner with Mahindra Comviva in providing value added services to our ever growing mobile subscriber base in the continent. With this new enterprise communication platform we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience. For this, we plan to tie-up with some of the most popular Wireless Application Service Providers in the region to reach out to mobile subscribers in the continent.”
Mahindra Comviva’s enterprise communications platform, powered by its Messaging Service Delivery Platform (MSDP) is a proven solution, handling close to 200 billion messages in a year. It enables operators to manage push and pull based services across various interfaces and handle varied forms of content from multiple enterprises and content providers with easy to use APIs. MSDP moves beyond delivery of traditional vanilla-SMS to incorporate USSD, WAP and MMS messaging, and content ranging from ringtones to images; and from video to games – handling both P2A and A2P messaging requirements. MSDP helps operators rapidly launch enterprises and content partner services and campaigns with comprehensive and unified APIs and intuitive persona based insights and single window for management, ensuring reduced TCO and enhancing revenues for the operator.