The second annual Mobile Marketing Summit, endorsed by the Mobile Marketing Association, will take place in Nairobi, 14 March 2012. The MMA will bring together a number of the world’s top mobile marketers to communicate latest best mobile marketing practices applicable to the East Africa region.
Global insights on consumer and business mobile adoption and readiness – as they will impact Kenya
Brett St. Clair, Head of Mobile, Google SA
Mobile messaging: latest SMS & USSD techniques in action
Rick Joubert, founding chairman, MMA SA & executive chairman, Yonder Media
How should brands embrace social networks?
An overview of the Kenyan market, trends, successful brands and best practice for delivering a greater consumer experience through social networks.
Mark Kaigwa, partner, Affrinovator
Mega promotions – case studies
Presenter: Oxygen8 South Africa
Creating a two-way dialogue with your customers via the mobile device
The focus is on mobile activity which “moved the dial” for major international brands from McDonalds to Coca Cola. Sponge has been responsible for over 500m mobile interactions with brands and the presentation will cover a range of different approaches which all deliver results and engagement. Topics will include benefits/challenges of apps, mobile sites and other tools for two way engagement via the mobile device.
Alex Meisl, chairman, Sponge
Mobile advertising – still watching the trend?
Ike Oliobi, business development manager, InMobi
What makes an App stand out and become a consumer favourite?
Karanja Macharia, CEO, Mobile Planet
MMA East Africa Council – benefits of membership and plans for 2012
Frank Maina, CEO, Sponge East Africa & co-chair, MMA East Africa