I was wondering when Nokia would get round to this now that it had proved successful in India and China. At the recent IPO48 hackathon, the AkiraChix team also did something along the same lines and won a cool 1 million bob.
Nokia today announced that Ovi Life Tools, its leading emerging market information service, is now available in Nigeria – one of Africa’s fastest growing economies and the continent’s largest mobile market. The African launch follows hot on the heels of highly successful launches over the last year in Indonesia, India and China. Today, Ovi Life Tools has over 6.3 million users globally, and the introduction of this service in Africa further extends Nokia’s reach in emerging markets.
Ovi Life Tools offers a wide range of information services covering healthcare, agriculture, education and entertainment which address the needs of consumers and helps improve their economic prosperity and quality of life. It is a key part of Nokia’s overall strategy to connect the next billion people by providing access to locally relevant services on affordable mobile devices.
Nokia’s head of Mobile Phone Services, Dieter May, said: “This is another important milestone for Nokia as we continue to expand our services in emerging markets. Farmers will be able to check market prices without travelling long distances, people will be able to find important information to stay healthy and students will be able to learn English and improve their general knowledge at their own pace. All of this on easy-to-use and affordable mobile phones.”
• Healthcare services: Mother and childcare, health & fitness and disease information.
• Agriculture services: Market prices, news & advice and weather.
• Education services: Learn English, acquire general knowledge and access exam results.
• Entertainment services: Football results, music, news alerts, horoscopes and jokes.
May continued: “We have made sure that the service is locally relevant. The agriculture service provides prices on 25 different commodities including cocoa, beniseed (sesame) and fish to name a few, and covers all 36 states in Nigeria. But people also want to have fun, so in football crazed Nigeria we have made sure that the news and entertainment service includes the latest results from the European leagues and from the national team. Affordability is also critical. With almost 30 percent of the population below the poverty line, every cent makes a huge difference to people’s household budgets, so we have set out to build a service that is able to further improve their quality of life for just 1 Euro per month.”
Nokia’s Ovi Life Tools in Nigeria will be offered on the Nokia 2690 and on the Nokia C1-01 through two of Nigeria’s largest operators, Zain/Airtel and Glo Mobile, at the affordable price of N250 (€1.25) for the agriculture service and N200 (€1) per month for all other subscriptions. More devices will be added in the future.
Here’s the kaching element – LifeTools has a global subscriber base of 6.3 million users. I will assume those are active users on subscription and will not apply any strike-rates. LifeTools from face-value has a global monthly revenue potential of 6,300,000 * 110 sh (euro rate to ksh) = Ksh 693,000,000.
I pinged the .ke Nokia team for clarification on a few numbers…revenue share with operators globally etc. Will post the updates and any changes on the above numbers after those issues are clarified.
Nokia Ovi Life Tools will be available countrywide in Nigeria in three languages – English, Hausa and Pidgin English.