After the recent attack at the university in Garissa, there was an outpouring of emotion and showcases of solidarity online from different parts of the world. Some asked questions, others vented while others looked at how best to prevent something similar from happening. A team based out of the Nailab looked at the possibility of creating a new source of data that would increase our collective intelligence and possibly preempt or even prevent the occurrence of crime in all its forms. The choice of social media to refine the idea and run focus groups was right on the mark, with many jumping onboard to be beta testers. Afew days into the exercise, a group of developers came out of the woodwork to claim that their concept had been “stolen”, down to the name, seemingly wanting to stake a claim to the growing interest that this project had garnered.
The innovation buzzword has found a place in day to day speak in technology circles with many thinking of how they will become the next Zuckerberg. With over a decade in the web and mobile space, there are three fundamentals that one must appreciate even as they seek to birth and grow profitable enterprises.
Ideas are not exclusive
Every “aha” moment that you have as an entrepreneur is reverberated across the globe in different forms and factors. It would be foolish to think or assume that you have thought of, or created something that is entirely new, unhinged from anything currently in existence. No surprises that many owners of capital will not sign a non-disclosure agreement.
No beauty pageant
The market will teach you that it is not automatic for the best product – pricing or features to command the biggest market share or deliver the highest contribution to a positive bottom-line. You are as successful as how you engage with your potential customer base and other publics.
Sit at the table
Out of sight, out of mind. This notion of being in stealth that consumes many technology entrepreneurs is a fallacy, made worse if you have no real intellectual property or you are innovating in a segment that has low barriers to entry. It pays to have a seat at the table and for others in the ecosystem to know what is cooking in your kitchen. Collaboration and other forms of support are easier to come by this way; and traction is not far behind once alignment happens.
Simply, do it different, do it better and execute faster.