Privacy, what privacy

We are digital exhibitionists, a society crazed with placing bits and pieces of our personal lives online for all and sundry to indulge in, chasing the fickle like, thumbs up or re-tweet. The global platforms on which we share our intimate selves are loving it, more fodder for their advertising cash cows and investor decks that allow them to close on more capital to build more hooks into our lives, the hockey stick graphs oversubscribing the funding rounds.

And I get it, as a technology entrepreneur it is music to my ears when the system monitors fires off that automated email announcing that we have hit yet another milestone and added another hundred thousand odd users, especially so if the monetization has been figured out. We build and continue to build atop of these massive social platforms and welcome new players who will ride the artificial and cognitive intelligence plus big data train to really blur the lines when it comes to having our noses in each other’s business.

What I do not get is the aversion to having the same manifest at a local level used to create services that would probably add a lot more value to our lives than we get from blind sharing online. I guess the feeling of distance is what numbs our senses, that Facebook, Google, Snap Chat and whatever it is millennials are on now are run and operated from distance shores with a browser or app as the only connection to them.

If anyone apart from government would hold the cumulative data on citizen habits, spending, emotions, movements and degrees of separation, the August House would be full of sponsored bills looking to clip the wings of any such firm or consortia. The reality is that this future is coming, where we will see such corporate entities emerge to stitch the fabric of our personas from the little threads that we leave all over the place both online and offline.

I have argued on both sides of the privacy divide and know that fear is real and that invasion of privacy is a thing. Is it invasion when we publicly shared the same and someone or some bot inferred certain outcomes and insights?

Let us take a minute and come to terms with where we are headed, what it means to be digital first, what it means to be always on and what are the consequences…intended or accidental. Privacy as a concept can remain on the table for discourse but can never be realized in its true sense, especially so because we cannot press the large red reset button and rollback to the unconnected days.

An Africa based entrepreneur in the pursuit of opportunities without regard to resources currently controlled striving to build services that have real-world value for my beloved continent and beyond while having fun along the way.
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One Comment

  1. Great piece! Look, from an advertisers pov, I won’t take anything away from the powerful influence that Social platforms have over what a company’s marketing campaign would look like but do you feel like targeting especially SM users has rendered itself redundant because of the millions of conversations flying across the social web and what has become some kind of an ADHD syndrome-ridden society and it no longer get you a bang for your buck?
    Media buyers aren’t the happiest. Is social overrated?

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