The leaner you are, the easier it is to change

Lessons from Keeping it Real by 37 signals

The more massive an object, the more energy is required to change its direction. It’s as
true in the business world as it is in the physical world.
When it comes to web technology, change must be easy and cheap. If you can’t change
on the fly, you’ll lose ground to someone who can. That’s why you need to shoot for less

Mass is increased by…
· Long term contracts
· Excess staff
· Permanent decisions
· Meetings about other meetings
· Thick process
· Inventory (physical or mental)
· Hardware, software, technology lock-ins
· Proprietary data formats
· The past ruling the future
· Long-term roadmaps
· Office politics

Mass is reduced by…
· Just-in-time thinking
· Multi-tasking team members
· Embracing constraints, not trying to lift them
· Less software, less code
· Less features
· Small team size
· Simplicity
· Pared-down interfaces
· Open-source products
· Open data formats
· An open culture that makes it easy to admit mistakes

Less mass lets you change direction quickly. You can react and evolve. You can focus on
the good ideas and drop the bad ones. You can listen and respond to your customers. You
can integrate new technologies now instead of later. Instead of an aircraft carrier, you
steer a cigarette boat. Revel in that fact.

An Africa based entrepreneur in the pursuit of opportunities without regard to resources currently controlled striving to build services that have real-world value for my beloved continent and beyond while having fun along the way.

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