Information technology is no longer a department but a function that must be embedded in the very fabric of the corporate entity. This calls for a new breed of executive, a hybrid of sorts with deep competency key for certain business critical operations but sufficiently empowered to understand the place, pricing and models that are part of any technology based deployment that they are sure to interact with in the course of their tenure.
The enterprise is a complex mesh of process and relationships and many times the rollout of IT enabled services and projects creeps due to knowledge gaps leading to increased operational costs and subsequent budgetary gymnastics not to mention time lost in back and forth communication in attempts to digest ways of work or business models. The two functions that need this hybrid executive most are finance and marketing.
The traditional finance executive is wired to look at numbers very differently from what current business models in the technology space have morphed into. This brings a big challenge in the enterprise where for example migration from bare metal to the cloud is to happen and where one off purchases and human resources costs were once the norm, billing changes to elastic pricing that can be billed on the hour. Where one was used to paying for services thirty to forty five days after consumption, they are now required to meet the same upfront with the power to control that spend seemingly moved to the chief technology officers docket.
The traditional marketer has relied on agencies to do their heavy lifting and “dirty work”, but with the amalgamation of roles in the enterprise and the need to have actionable information on demand, this crutch has to be done away with. The chief marketing officer and the teams they command need to have data mining skills to derive business intelligence from customer relationship management and enterprise resource planning systems. The need to be proactive and not reactive is driving this push from the boardroom in an increasingly competitive market environment where data and customer are king.
An analysis from LinkedIn that looked at the skills and experience data in over 330 million LinkedIn member profiles gave insights to what got people hired last year. The following formed part of a Top 25 list of skills; statistical analysis and data mining, economics, middleware and integration, network and information security, SEO/SEM marketing, business intelligence, marketing campaign management, and channel marketing.
Regardless of ones position in the modern day enterprise the need to acquire IT skills has never been made more clear and you should probably get upgraded or start polishing up.