What is a sticky app and why you should care?

I have something in the kitchen coming out real soon and i though it best to share a resource that will help zero in on what to look at when creating a sticky mobile product.
Four things…

1. Plan

– Find a niche, fill it well.
– Talk to people about their needs. They don’t necessarily match yours.
– Start with your idea for a product. Look at what problem it is trying to solve. Then look to other solutions that could solve it. Then, finally, pick the best idea. It might not be your original.
– Think multi-platform
– Think about shareable, and socially-contextual applications

2. Design

(its starts with a good ol pencil, nice large blank or graded paper and some colored pens)

– Build a useful, usable, engaging product.
– Bring users into the design process early and often. Test the concept/initial design. Create a prototype. Test it. Create an Alpha / test it… Beta test.
– Build it to be beautiful or otherwise emotionally engaging.
– Don’t punish your users with poor quality design, including slow speed, battery use, control lags.
– Think years, not weeks, of use

Building

– Ensure good quality, as measured by speed, bugs, efficiency, usability
– Think multi-platform (many mobile platforms)
– Select your platform based on how well the app store works, pricing models at the store (not too many)

Growing

– Talk to your users! (app, push, txt, email)
– Use your analytics to optimize your app, not just your advertising.
– Create an upgrade process that allows users to keep their settings.
– Word of mouth advertising not just for purchases, but for ongoing use.
– Make it viral by making it easy to share, email. Talk to the god particles in your network

An Africa based entrepreneur in the pursuit of opportunities without regard to resources currently controlled striving to build services that have real-world value for my beloved continent and beyond while having fun along the way.

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