Trends…at least they get VC funding

Companies are starting to figure out that the contact information on your mobile phone may be the most important social network you have – perhaps even better than the email inbox that Yahoo is targeting.Danish startup ZYB started offering a service that simply backed up your mobile phone contacts to the web in mid-2006. A … [Read more…]

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The case for local messaging solutions

The bulk SMS industry changed substantially over the last two years or so as sp@m became an issue with carriers and the industry defined itself by distinguishing between the features of a route and the price the client pays. As a result, we now live with a situation where “you get what you pay for”. … [Read more…]

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Messaging 1.0 – Bulk SMS

Bulk SMS became a price based business over the last 4 years as the popularity grew with more and more companies communicating with existing and potential clients via text messaging also known as SMS. Unfortunately, as is the case with all popular communication services or industries, bulk SMS ended up being used for spam and … [Read more…]

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Four Reasons to Practice Social Media Marketing

Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites or offline publications. Here are some reasons why you should consider using social media: 1.    It’s natural. Not only do … [Read more…]

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