With 7 billion people in the world today, mull over the notion of nationality and the attendant identity that literally gives you the power to interact with the rest of humanity. Now imagine that very key to your existence has been outsourced to a third party with the powers to extract lifetime value by leveraging your data for profit. This is all justifiable until it is mentioned that the third party is not local and that births a whole slew of issues that should frankly have the attention of everyone in government and private sector.
Masterplans have been the order of the day with literally all key ministries articulating their road to utopia where the citizen is served efficiently and cost-effectively, corruption is neutered and a host of other benefits that read well in an election manifesto. Excellent documents in themselves, these masterplans lack the granularity that should guide the day to day in terms of the resources, infrastructure and frameworks needed at ground zero where the true implementation and adoption begins.The magnitude of what is lost in the big picture view might only come to the fore in another two years just as the election bug bites us again and we start to compare what really is and what should have been. Continue reading Discordant technology systems at county level: our house of cards
Three days to the much anticipated Saba Saba date (7th July 2014) millions of mobile consumers received a message from the Inter Religious Council of Kenya approved by the Communications Authority. The lash back on social media was expected but in my opinion misdirected as most of the “feedback” was laced with emotion due to the historical and current sensitivities surrounding the date. It does however offer the opportunity to dissect best practice when it comes to the mobile channel with education to consumers, businesses and even government as an imperative. Life is indeed mobile, with the device having become part of our daily lives. For any intrusion into this life to be tolerated; it must be anticipated and approved making consumer onboarding the most important element of any mobile strategy. Continue reading The 1 thing you must do right on mobile
An addressable market of over 30 million is sure to attract the attention of many entrepreneurs, and indeed it has. The mobile value added service industry in Kenya generates billions in gross revenue annually, making bank for mobile operators, licensed providers and third parties who leverage connectivity infrastructure offered by the providers.
The nature of the business model is revenue share, meaning on any given transaction revenues are split either two or three ways with a bulk of the revenue for many services going the operator’s way based on the cascading volume model adopted. Continue reading A primer to mobile value added services in Kenya
Without a doubt the most awaited corporate report this month was that of local mobile operator Safaricom, and the results did not disappoint and pointed to the evolving and cash rich ecosystem that is mobile.The factors that lead and will continue to lead bottom-line growth for those invested in one way or another in mobile are in plain sight for the discerning. Continue reading The mobile ecosystem gravy train