Telco based mobile value added services, while still relatively young have matured with pioneers targeting the mass market having started on the local opportunity about 15 years ago. The industry has had to learn and adapt on the fly as the uptake of mobile communication services saw hockey stick growth with the value of mobility … [Read more…]
It is always interesting to hear discussions around emerging technologies or industries that seem to capture the minds of everyone; from your barber to the executive at a FMCG company. More often than not, if the discussion is based on mobile technology, a lot of assumptions are made as to who plays what role and … [Read more…]
The fact that mobile is big in Africa is undeniable with more people seeking to understand how to derive maximum value from this channel. What most seek to know is how to generate revenue from the various services that they can offer. To generate revenue, one must have the ability to bill for services and … [Read more…]