The growth of the mobile industry in Africa has been nothing short of amazing, with the mobile phone becoming a defacto part of day to day life across all levels of society and innovation happening rapidly to increase its utility. One of the pain points that individuals and corporations are trying to address is that of taking services closer to the consumer and with that comes the issue of payment for services.
Mpesa, which I consider an outlier service in respect to its runaway success in person to person mobile money transfer, is trying to add value to its service offering by going for the business end of things. This has seen larger utility companies leverage this to increase consumer satisfaction and improve on collection of revenue. In Kenya, the Mpesa service commands a 90+% share of the market, which doesn’t lend itself well to the replication that mobile network operators are trying to do across the world as the dynamics vary greatly. Continue Reading…














