Mobile strategy for a business is not one of those things that you can cover extensively in one post, but I figured I could at least give you a primer on some of the things that you will need to think through when creating it.
With everyone jumping onto the mobile apps bandwagon, the decision makers will be forgiven for being clueless about where to begin or even what would provide best fit for their operations given that agencies are also not doing a good job of education.
Many are just getting to realize the impact of web and the mobile story may be a bit too heavy to digest. As the year comes to a close and we begin to strategize for the coming year for our business operations and looking at how to connect in more meaningful ways with our consumers, mobile needs to form a key component of digital strategy.
In the same way that the web ecosystem evolved, you may want to take baby steps to discover what mix works best for you as well as ease into the whole environment. This process includes looking to see if mobile is necessary in your customer experience and what assets are available for mobile consumption – think product information, alerts etc.
Perhaps the mobile strategy will be inward facing, looking to improve certain parts of your internal business. Strategy goes deeper than application and, mobisite deployments and has to link back to deliverables that impact your bottom-line in one way or another. Continue Reading…