Archives For mobile banking
Factors that govern the economics of service and product delivery are the same across different industries and sectors. To draw a parallel with the mobile industry and give perspective, it is said to be more expensive per unit to transport goods within Africa than it is to Europe. Poor infrastructure by way of dilapidated or nonexistent roads, railway lines with different gauges, poor logistical planning and business models have made intra Africa trade a costly nightmare. Plans to address this have been floated, with the ideas being a focused on consolidated pan-african road and rail networks.
So how does this related to uptake of local content on mobile? In the rapidly changing world of technology, mobile network operators introduced mobile data, that has seen an increase in the consumption of services brought about by increased mobile phone utility. With this increased uptake, there has also been an increase in the demand for services that rely heavily on mobile data. This has seen all mobile network operators invest capital to own shares in the various undersea cables that connect us to the rest of the world to reduce reliance on satellite connectivity that is expensive. This initial surge by consumers on mobile data was driven by the need to access information and content which more often than not was created or resided outside the country. According to the State of the Mobile Web report released in July 2012 by Opera, the top 10 visited properties are Facebook, Google, Twitter, Waptrick, Tagged.com, Eskimi, Goal.com, BBC, Nation and Wikipedia. Of these properties, only one would be considered local, and I think differently about the social networks on the list as they would probably dominate the ranking in other countries as well . Continue Reading…
Mobile strategy for a business is not one of those things that you can cover extensively in one post, but I figured I could at least give you a primer on some of the things that you will need to think through when creating it.
With everyone jumping onto the mobile apps bandwagon, the decision makers will be forgiven for being clueless about where to begin or even what would provide best fit for their operations given that agencies are also not doing a good job of education.
Many are just getting to realize the impact of web and the mobile story may be a bit too heavy to digest. As the year comes to a close and we begin to strategize for the coming year for our business operations and looking at how to connect in more meaningful ways with our consumers, mobile needs to form a key component of digital strategy.
In the same way that the web ecosystem evolved, you may want to take baby steps to discover what mix works best for you as well as ease into the whole environment. This process includes looking to see if mobile is necessary in your customer experience and what assets are available for mobile consumption – think product information, alerts etc.
Perhaps the mobile strategy will be inward facing, looking to improve certain parts of your internal business. Strategy goes deeper than application and, mobisite deployments and has to link back to deliverables that impact your bottom-line in one way or another. Continue Reading…
The tariff wars between the mobile operators was bound to have a resounding effect at some point in time, with the day of reckoning coming by way of Safaricom announcement of their half year results that saw a 47.4 percent dip in half year net profit to Ksh 4 billion. Traditional voice and messaging has in the past been majorly peer to peer and served as the cash cow for mobile network operators. With consumers calling for lower tariffs on both these fronts, mobile network operators are having their work cut out for them, if the plum profits they have enjoyed in the past are to remain constant.
TNS Research International East Africa released a report last year dubbed – Digital Life 2010 that looked into what Kenyans are doing online. That alongside other research can help in determining where to place effort and financing toward the creation of compelling new services for mobile network operators. What is important though is that this innovation need not come from within the operators but they should look to the growing local developer community.
My growth area forecasts are as follows.
Starting 2009, Kenya has been slowly emerging as a hotbed of innovation and differentiated thinking in matters technology. Numerous accolades and awards later, are we resting on our laurels?
I have in the past couple of months had the opportunity to interact on a day to day basis with many developers – from solo fliers to organized teams based in Nairobi. While it is a given that the town is awash with brilliant ideas, I think we need to increase the rate at which these ideas get into the market. The ideas and concepts need to be given the opportunity to stand on their own and scale, or fail and fail fast, to allow for the crucial pivot or a trip back to the drawing board. While the current growth in co-shared spaces has been a shot in the arm for a hither to ailing developer ecosystem, it may also create a cocoon of comfort that sees what I call continuous development in the pursuit of perfection. Continue Reading…
One billion dollars. What does the mention of that amount do to you? For some it may be too big to process while for others the opportunity to get a piece of it or at least discover the story behind the number would be more overwhelming.
To break it down, that is the estimate value in monetary terms that is held in the value chain of the COMESA trade pipeline on a daily basis in form of transit bonds. An amount, if unlocked can be used to expand and grow the very same businesses that commit it to enable them trade across the region. Continue Reading…
* The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.
* Some numbers: From June 2009 to June 2010, page views in the top 12 countries in Africa increased by 182%, unique users increased by 124%, and the amount of data transferred increased by 160%
* Growth rates in Africa: Sudan and Ghana lead the top 12 countries of the region in terms of page-view growth (4,645.6% and 916.5%, respectively). Sudan and Ghana also lead the top 12 countries of the region in growth of unique users (1,225.0% and 498.8%, respectively). Kenya leads the top 12 countries of the region in page views per user, with each user browsing 639 pages on average each month.
* Facebook, Google and YouTube all do well in Africa. Facebook is the top-ranked site in six of the twelve listed countries, and Google is ranked #1 in the remaining six countries.
* Nokia remains the most popular handset brand in Africa, followed by Sony Ericsson, Samsung, and LG.
Here is how Kenya stacks up. Continue Reading…