Archives For Safaricom live
It is said that Africa is the last frontier in many ways, having vast resources yet untapped or undiscovered. This rings true on many levels when looking at the amount of knowledge inherent in our culture and history. In this day of increasing access to the internet and growing numbers of mobile subscribers, an ecosystem that supports the creation, aggregation, distribution and consumption of content has been created. This newly created markets are heavy consumers of content as shown by research, with many in Africa accessing the internet for the first time on a mobile device in their quest for content. It has been unfortunate though that a lot of the content consumed is foreign in nature; using the term loosely to mean not originated from Africa or being targeted to the African audience. Continue Reading…
Everyone is thinking mobile, just as everyone was thinking web a decade ago. Every brand, church, politician, government agency, you name it wants to have a piece of the pie. “I have a very simple idea for a mobile application, it should not take to much of your time or cost much”, sums up an increasing way of understanding that the market has developed toward development of services on mobile.
Whether delivered via sms, mobile web or mobile application best practice requires that certain steps are followed, call it the application development lifecycle to ensure that the end product meets all requirements from functionality to aesthetics. Continue Reading…
Zain Kenya has today lowered its calling charges across all networks by a whooping 50% – becoming the first mobile phone company in the country to pass to customers the benefit of the new low interconnect charges released by the Communication Commission of Kenya. The mobile phone company has lowered its callings charges to Kshs. 3 across all networks in Kenya for both its prepaid and postpaid customers in a move that abolishes completely the distinction between intra-network and cross-network calls costs.
SMS costs have also been lowered to Ksh. 1 across all networks in Kenya. In what is arguably the best value proposition ever launched in the Kenya telecommunications industry, Zain said the drastic reduction in calling charges would benefit its customers and those on other networks who are paying extremely high prices for making phone calls. With the lowering of the connectivity charges to a new low, Kenyans will now be in a position to switch mobile service providers while retaining their current numbers once the number portability directive comes into force. Continue Reading…
* The top 12 countries using Opera Mini in Africa are South Africa, Nigeria, Kenya, Egypt, Ghana, Sudan, Libya, Tanzania, Ivory Coast, Namibia, Mozambique and Mauritius.
* Some numbers: From June 2009 to June 2010, page views in the top 12 countries in Africa increased by 182%, unique users increased by 124%, and the amount of data transferred increased by 160%
* Growth rates in Africa: Sudan and Ghana lead the top 12 countries of the region in terms of page-view growth (4,645.6% and 916.5%, respectively). Sudan and Ghana also lead the top 12 countries of the region in growth of unique users (1,225.0% and 498.8%, respectively). Kenya leads the top 12 countries of the region in page views per user, with each user browsing 639 pages on average each month.
* Facebook, Google and YouTube all do well in Africa. Facebook is the top-ranked site in six of the twelve listed countries, and Google is ranked #1 in the remaining six countries.
* Nokia remains the most popular handset brand in Africa, followed by Sony Ericsson, Samsung, and LG.
Here is how Kenya stacks up. Continue Reading…
Now…everywhere you go, governments have access to and produce the huge amounts of information. That it is stored in different locations and different formats notwithstanding(sigh), the government of Kenya stands to benefit most from the adoption of mobile and online platforms to engage with its citizens.
In Korea for example, the government is planning to launch a mobile application store before the end of its second quarter. With the likes of Nokia – with Ovi, Safaricom – with Safaricom Live (which they did not get the .com for, which was subsequently taken by some chap), Apple – with the Appstore, Symbiotic – with KeleleMobile putting out their own tools and platforms, the government should smell the coffee and join the revolution.
There are a couple of reasons why this makes sense…three to be precise Continue Reading…
My list mobile of content genres for mobile is a lot longer as I opt to split hairs looking deeply into niche markets that on the long tail would generate sizable volumes. However low hanging fruit in the mobile content sphere is in infotainment. Infotainment includes a wide range of applications, including:
- Games, both downloaded single player games and multiplayer games utilizing bluetooth
- Audio downloads, including full music tracks, podcasts, and audio books
- Video downloads and video streaming
- Information services, including weather, news, financial information, travel updates etc Continue Reading…