syndicated from: IT News Africa
Dr Pieter Streicher lends this thoughts to what the messaging space will look like in the coming year. I concur on many of the points the raises, and believ we will see the same in the East African market.
2012 is the year the electronic communications opt-in vs opt-out debate is going to come to a head, and the fallout is going to have a significant impact on both businesses and consumers. Related telecommunication regulatory decisions are going to affect both the price of SMS, as well as the amount of SMS spam consumers receive every day – directly impacting the efficacy of the medium.
So, an important year for both SMS as a channel, particularly when used as an alert service, as well as consumers and their exposure to SMS spam.
Here then are Dr Pieter predictions for 2012 in more detail: Continue Reading…