Most technology start-ups die within the first five years. Sadly, many entrepreneurs fail to re-invent their ideas and end up being overtaken by time.
Mobile Planet Ltd, a local technology company has survived for 10 years. The entrepreneurs behind it, Karanja Macharia, Nyanjiru Macharia and Kigen Kandie say it has not been a smooth ride; they had to come up with new ideas every other day.
Mobile Planet is a licensed premium-rate services provider, delivering the now popular short-code SMS service in competitions, news, entertainment, chats and ring tones. For the last decade, they have been creating customized mobile solutions that mobile networks and corporate clients use to connect with the growing number of mobile users in Africa.
One thing that ails technology start-ups is the inability to transform great innovation ideas to profitable businesses. Before 2001, Karanja who is a Computer Science graduate had tried several other software ideas, all had died as soon as they were born. Continue Reading…