The 1 thing you must do right on mobile

Three days to the much anticipated Saba Saba date (7th July 2014) millions of mobile consumers received a message from the Inter Religious Council of Kenya approved by the Communications Authority. The lash back on social media was expected but in my opinion misdirected as most of the “feedback” was laced with emotion due to the historical and current sensitivities surrounding the date. It does however offer the opportunity to dissect best practice when it comes to the mobile channel with education to consumers, businesses and even government as an imperative. Life is indeed mobile, with the device having become part of our daily lives. For any intrusion into this life to be tolerated; it must be anticipated and approved making consumer onboarding the most important element of any mobile strategy. Continue reading The 1 thing you must do right on mobile

The mobile ecosystem gravy train

Without a doubt the most awaited corporate report this month was that of local mobile operator Safaricom, and the results did not disappoint and pointed to the evolving and cash rich ecosystem that is mobile.The factors that lead and will continue to lead bottom-line growth for those invested in one way or another in mobile are in plain sight for the discerning. Continue reading The mobile ecosystem gravy train

The Betting Control and Licensing Board done right; two moves

Advances in technology will always see the morphing of previously offline services to the mobile channel due to its obvious ubiquity. Every industry has seen this shift, but with requisite structures done right to ensure service longevity and adherence to standards. The gaming sector however, seems to have been left behind and playing catch up with the result being; in my opinion a suppression of an industry that could actually deliver the much needed financial support for many social programs run by government and other well meaning Kenyans. The Betting Control and Licensing Board governs the authorization of lotteries and prize competition as well as eradication of illegal gambling activities in Kenya. It was established through an Act of Parliament (Chapter 131 Laws of Kenya of 1966). Here is how I would empower the board to meet its mandate using technology especially for mobile and online gaming. Continue reading The Betting Control and Licensing Board done right; two moves

A mobile strategy primer for your business

Mobile strategy for a business is not one of those things that you can cover extensively in one post, but I figured I could at least give you a primer on some of the things that you will need to think through when creating it.

With everyone jumping onto the mobile apps bandwagon, the decision makers will be forgiven for being clueless about where to begin or even what would provide best fit for their operations given that agencies are also not doing a good job of education.

Many are just getting to realize the impact of web and the mobile story may be a bit too heavy to digest. As the year comes to a close and we begin to strategize for the coming year for our business operations and looking at how to connect in more meaningful ways with our consumers, mobile needs to form a key component of digital strategy.

In the same way that the web ecosystem evolved, you may want to take baby steps to discover what mix works best for you as well as ease into the whole environment. This process includes looking to see if mobile is necessary in your customer experience and what assets are available for mobile consumption – think product information, alerts etc.

Perhaps the mobile strategy will be inward facing, looking to improve certain parts of your internal business. Strategy goes deeper than application and, mobisite deployments and has to link back to deliverables that impact your bottom-line in one way or another. Continue reading A mobile strategy primer for your business

Where to play in the mobile value added services ecosystem

It is always interesting to hear discussions around emerging technologies or industries that seem to capture the minds of everyone; from your barber to the executive at a FMCG company. More often than not, if the discussion is based on mobile technology, a lot of assumptions are made as to who plays what role and where the opportunity lies.

At the very top of the mobile ecosystem is the regulator CCK – Communications Commission of Kenya who are in charge of issuing licenses to mobile network operators, premium rate service providers – PRSP’s and content providers. The different tiers of licensing attract varied fees with the current cost of the PRSP and content provider license standing at Ksh 100,000, on top of an application fee of Ksh.10, 000. The license fee is annual and from year two, it  is based on a percentage of revenue generated by your firm with the lower limit of Ksh.100,000. Continue reading Where to play in the mobile value added services ecosystem

Understanding revenue generation for value added services on mobile

The fact that mobile is big in Africa is undeniable with more people seeking to understand how to  derive maximum value from this channel. What most seek to know is how to generate revenue from the various services that they can offer. To generate revenue, one must have the ability to bill for services and there are various ways of doing this.

Shortcodes
Shortcodes are 3-4 digit numbers that are availed by Mobile Network Operators (MNO’s) to Premium Rate Service Providers (PRSP’s) for purposes of setting up services.  At the time of setup, shortcodes are assigned billing bands which range from normal sms rates to premium rates of up to 100 shillings. Shortcodes don’t offer flexible billing and you must choose the best fit for your service. Shortcodes attract a monthly rental fee from the operators and may attract a premium one-off fee if the code is considered “golden”, such as an easy to remember 5544 for example.

Mobile operators usually reserve the use of 3 digit short-codes for network centric services. Continue reading Understanding revenue generation for value added services on mobile