How mobile players will eat the media fraternity’s lunch

First, there was the Facebook paper that sent global media houses into panic mode as the access to their audience and resultant revenue streams came under threat from a company that has hitherto been considered an ally, driving readership through network effects. Locally, the switch from analogue to digital transmission has taken residence in the courts with the three musketeers (who control 87% TV market share and 80% radio audiences) managing to stay on air through a series of court decisions in their favor. The unfortunate prognosis of the events unfolding, paints a picture of a reactive and ill-informed strategy by the stakeholders of the African Digital Network whose take on co-opetition seems to be stalling the migration up and until they all individually get a proper sense of direction in-house. The play by the Kenya Broadcasting Corporation and PANG was clear and it is surprising that the three biggest media houses as measured by both reach and revenue chose to sit in the sidelines almost as if betting on clout to maintain status quo.

As of Monday, 12th January…

A consortium made up of Kenya’s three leading media houses has placed orders to import digital TV set-top boxes that are set to retail for as low as Sh 2,000 each.The Internet-ready set-top boxes are expected to arrive in the country in the next three weeks.The Nation Media Group (NMG), Royal Media Services (RMS) and Standard Group (SG) have placed orders for 150,000 of the devices, which are set to be the cheapest free-to-air digital converters in the market.“These set-top boxes will be quite different from what is already there in the market. The devices will be sold at a one-off price of between Sh2,000 and Sh2,500,” said the NMG board chairman Wilfred Kiboro. The three companies, under the Africa Digital Network (ADN) consortium, also disclosed that a million more of the devices are expected end of March.

Continue reading How mobile players will eat the media fraternity’s lunch

The 1 thing you must do right on mobile

Three days to the much anticipated Saba Saba date (7th July 2014) millions of mobile consumers received a message from the Inter Religious Council of Kenya approved by the Communications Authority. The lash back on social media was expected but in my opinion misdirected as most of the “feedback” was laced with emotion due to the historical and current sensitivities surrounding the date. It does however offer the opportunity to dissect best practice when it comes to the mobile channel with education to consumers, businesses and even government as an imperative. Life is indeed mobile, with the device having become part of our daily lives. For any intrusion into this life to be tolerated; it must be anticipated and approved making consumer onboarding the most important element of any mobile strategy. Continue reading The 1 thing you must do right on mobile

4 challenges running Symbiotic in 2014

That information technology is the next frontier for many African economies, promising to deliver big development payloads is not lost on anyone who has been reading the opportunity narrative of the Silicon Savannah, Silicon Cape and the various embodiments of the wave. Trying to borrow a playbook from other markets may not work due to the unique challenges that one may face in Africa.

At the close of 2013, I took time off to reflect and strategize on what challenges the marketplace will present for my companies this year. Some, like access to capital are the ever constant companions for any growing enterprise but others I see as coming to the fore as many verticals within the IT sector mature. Whether as a services company doing integrations or pushing own product, this is my take on what many C-level executives will have to deal with to remain competitive and in business over the next 12 months. Continue reading 4 challenges running Symbiotic in 2014

Rethinking education in a connected Kenya

The business of education has many players from the outfitters who kit our children every school term, the book maker who churns out thousands of ruled books for note taking, the schools who offer varied curricular, unions that ensure the rights of our teachers , the education institute that plans out our syllabus to government – who by looking at the many plans fronted in the battle for votes want to make it (the learning bit ) free in its entirety.

The new players in this ecosystem, who combined should change our model of knowledge dissemination are mobile and internet service providers who are often times synonymous, device manufacturers ,mobile application developers and government. Continue reading Rethinking education in a connected Kenya