Three days to the much anticipated Saba Saba date (7th July 2014) millions of mobile consumers received a message from the Inter Religious Council of Kenya approved by the Communications Authority. The lash back on social media was expected but in my opinion misdirected as most of the “feedback” was laced with emotion due to the historical and current sensitivities surrounding the date. It does however offer the opportunity to dissect best practice when it comes to the mobile channel with education to consumers, businesses and even government as an imperative. Life is indeed mobile, with the device having become part of our daily lives. For any intrusion into this life to be tolerated; it must be anticipated and approved making consumer onboarding the most important element of any mobile strategy. Continue Reading…
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That information technology is the next frontier for many African economies, promising to deliver big development payloads is not lost on anyone who has been reading the opportunity narrative of the Silicon Savannah, Silicon Cape and the various embodiments of the wave. Trying to borrow a playbook from other markets may not work due to the unique challenges that one may face in Africa.
At the close of 2013, I took time off to reflect and strategize on what challenges the marketplace will present for my companies this year. Some, like access to capital are the ever constant companions for any growing enterprise but others I see as coming to the fore as many verticals within the IT sector mature. Whether as a services company doing integrations or pushing own product, this is my take on what many C-level executives will have to deal with to remain competitive and in business over the next 12 months. Continue Reading…
The business of education has many players from the outfitters who kit our children every school term, the book maker who churns out thousands of ruled books for note taking, the schools who offer varied curricular, unions that ensure the rights of our teachers , the education institute that plans out our syllabus to government – who by looking at the many plans fronted in the battle for votes want to make it (the learning bit ) free in its entirety.
The new players in this ecosystem, who combined should change our model of knowledge dissemination are mobile and internet service providers who are often times synonymous, device manufacturers ,mobile application developers and government. Continue Reading…
The tariff wars between the mobile operators was bound to have a resounding effect at some point in time, with the day of reckoning coming by way of Safaricom announcement of their half year results that saw a 47.4 percent dip in half year net profit to Ksh 4 billion. Traditional voice and messaging has in the past been majorly peer to peer and served as the cash cow for mobile network operators. With consumers calling for lower tariffs on both these fronts, mobile network operators are having their work cut out for them, if the plum profits they have enjoyed in the past are to remain constant.
TNS Research International East Africa released a report last year dubbed – Digital Life 2010 that looked into what Kenyans are doing online. That alongside other research can help in determining where to place effort and financing toward the creation of compelling new services for mobile network operators. What is important though is that this innovation need not come from within the operators but they should look to the growing local developer community.
My growth area forecasts are as follows.
Everyone is thinking mobile, just as everyone was thinking web a decade ago. Every brand, church, politician, government agency, you name it wants to have a piece of the pie. “I have a very simple idea for a mobile application, it should not take to much of your time or cost much”, sums up an increasing way of understanding that the market has developed toward development of services on mobile.
Whether delivered via sms, mobile web or mobile application best practice requires that certain steps are followed, call it the application development lifecycle to ensure that the end product meets all requirements from functionality to aesthetics. Continue Reading…
Recognizing that many development companies may not have specialized marketing people or the resources to conduct formal research,Safaricom, Airtel, Orange and Yu can help fill this gap by opening up access to their customer base to encourage co-creation and testing with real end users, free of charge.
That said, developers need to figure out how to make their applications stand out from the crowd. Giving your app away for free doesnt mean a damn thing and won’t hack long term. This is business…at least I want to make some chingching. If there is no emotional or financial bond between your application and the user…then your sunk even if you were to pay guys to use your app
Key to ensuring your app will appeal to consumers is working directly with your intended audience at an early stage. Why waste time and effort if you don’t have an understanding of the following critical questions:
- Which features will make a difference to people?
- What is your addressable market?
- How much are people prepared to pay you for your trouble, if anything?
Whats the point in working on a closet killer application that is not so killer once you go to market coz you essentially build a product for yourself? #sadbuttrue
Maybe a mobile subscriber volunteer initiative that would see developers get access to real world users to test their apps. The feedback would be vital to the creation of sticky mobile utilities.
All Amber (www.allamber.co.uk), a UK based conference company is leading an initiative focusing on the development of the Mobile Web in Africa by organizing a series of conferences on the topic. The conferences seek to bring together all of the leading stakeholders in the mobile ecosystem to learn, network and share experiences with the aim that the potential of the mobile internet and mobile applications can be truly harnessed.
All Amber events are innovative and progressive in their nature and utilize the very best venues, with finely tuned agendas and an interactive round-table format which sets them apart from the traditional rows of seats style and contributes to all the attendees enjoying a fantastic ‘on-the-day’ experience and significantly improved outputs and networking.
All Amber’s latest event is Mobile Web East Africa (www.mobileeastafrica.com) which is taking place in Nairobi, Kenya on 3rd & 4th February 2010, is generating a large amount of interest in the region, has already attracted a host of the leading individuals and organizations from around the continent to participate and is being officially hosted by the Kenya ICT Board
After taking Sembuse through the paces and incorporating some of the feedback we have received, we are taking Sembuse to the world stage to compete with the best at the – Forum Nokia Calling All Innovators contest.
This is our chance as Symbiotic to showcase homegrown talent, creativity and innovation on the world stage, and even (fingers crossed) see Sembuse on millions of Nokia devices around the world.
Forum Nokia, Nokia’s global developer Programme, challenges mobile and web application developers worldwide to submit best-in-class applications for use on Nokia devices.
We are submitting Sembuse under the Emerging Markets and Mobile Necessities category, where developers are to create innovative applications across mobile technology platforms – ranging from SMS through Series 40 and S60 device platforms. All applications will be considered, including those developed using Java, Python, or open source.
These additional areas reflect the desire to identify applications and services which enable Nokia mobile users to be in control of their busy lives and easily manage their frequent interactions with family and friends. At the same time, the applications are not just about personal productivity. Think entertainment and fun, too.
Some examples of the types of applications that the judges will be looking for include:
• Communications – Innovative applications that span mobile technology platforms – ranging from SMS through Series 40 and S60 device platforms – to improve communications for people in rural and semi-urban areas worldwide.
• Emerging Markets – This includes applications designed to meet the needs and improve the daily lives of millions of people living in rural and semi-urban areas worldwide. It can include applications for education, health care and more.
• Entertainment – Applications for social networking; gaming; music and media services to create, edit and share content with friends; recommendations for things to do, such as concerts or movies; or perhaps premium services where individuals can discover and share new ideas and information with one another.
• Life Balance – Applications that support individuals in their choice to live a healthy life by suggesting ways to improve physical and mental abilities.
• Personal Information Management – Applications for things like time management, navigation, information search.
• Personal Security – Applications that provide solutions to you and your family, such as how to get back a lost or stolen device, or an alarm system for your mobile.
• Social responsibility – Applications that guide individuals to make the right ethical choice and lead a sustainable lifestyle.
And we believe that Sembuse fits the bill on more than one of these fronts. If it were to be decided through a user vote, we are sure we would win the 30,000 $ coz you would all vouch for us, but unfortunately its sheer innovation and talent that will see us through this one
Haya basi…twende kazi