Archives For VAS services

It is always interesting to hear discussions around emerging technologies or industries that seem to capture the minds of everyone; from your barber to the executive at a FMCG company. More often than not, if the discussion is based on mobile technology, a lot of assumptions are made as to who plays what role and where the opportunity lies.

At the very top of the mobile ecosystem is the regulator CCK – Communications Commission of Kenya who are in charge of issuing licenses to mobile network operators, premium rate service providers – PRSP’s and content providers. The different tiers of licensing attract varied fees with the current cost of the PRSP and content provider license standing at Ksh 100,000, on top of an application fee of Ksh.10, 000. The license fee is annual and from year two, it  is based on a percentage of revenue generated by your firm with the lower limit of Ksh.100,000. Continue Reading…

The fact that mobile is big in Africa is undeniable with more people seeking to understand how to  derive maximum value from this channel. What most seek to know is how to generate revenue from the various services that they can offer. To generate revenue, one must have the ability to bill for services and there are various ways of doing this.

Shortcodes
Shortcodes are 3-4 digit numbers that are availed by Mobile Network Operators (MNO’s) to Premium Rate Service Providers (PRSP’s) for purposes of setting up services.  At the time of setup, shortcodes are assigned billing bands which range from normal sms rates to premium rates of up to 100 shillings. Shortcodes don’t offer flexible billing and you must choose the best fit for your service. Shortcodes attract a monthly rental fee from the operators and may attract a premium one-off fee if the code is considered “golden”, such as an easy to remember 5544 for example.

Mobile operators usually reserve the use of 3 digit short-codes for network centric services. Continue Reading…

I get really sad seeing consumers charged Ksh. 10 per alert to know what a certain stock is trading at, or that the CDSC is charging a premium to tell its 1 million plus customers how their CDS account is faring.
Twitter is defined on its website as – a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

Now the concept of reverse twittering, nothing revolutionary, but we are thinking that all your essential services should be able to tell you how they are doing. From your stocks, to your doctors diary, to your examination timetable, your children etc. With Zunguka, you can effectively budget how much you want to spend on being kept in the loop. Good thing is, it costs much much less than all these premium rates services.

Here is an example; you check the status of your Safaricom shares using the Nationmobile service that charges say Ksh. 10 (USD 0.154) per alert.But you would also want to check the status of the other 10 counters that you have invested in.That would essentially cost you Ksh.100 (USD 1.54), for 10 alerts right. With ‘reverse twittering’ on Zunguka you can set up all your stock counters to update you say when they get to a certain value or when the stock moves (whether up or down) but at the ridiculous rate of Ksh.1.50 (USD 0.023) per alert. You can therefore work withing certain budgets and control the frequency of your “twitter” service updates.

Power to you.Why? Because even basic personal service or business updates are meaningful to you—especially when they’re timely.